Indian Sports Workforce & Skills Gap Study

1. Respondent and Organisation Profile

This section helps classify responses by organisation type, respondent profile and areas of work.

First name Last name Email Phone Designation Organisation name City / base location City born / hometown Age rangeGenderHighest educationHow are you currently employed at your organisation?Years in sports industryYour role in recruiting / supervising talent

Primary work of my organisation

2. Workforce Composition

Please provide approximate numbers for the functional areas selected in Section 1. Estimates are acceptable.

Total annual events / matches handled Total current permanent workforce Total current interns

Select functional areas in Section 1 to show this matrix.

Functional area	Full Time	Part Time	Seasonal	Short Term Contract	Interns	Additional need today	Need in 3 years
League / competition operations
Team / franchise operations
Event and match-day operations
Venue / stadium management
Sponsorship and commercial partnerships
Marketing strategy
Brand marketing
Fan engagement
Digital, social media and content
Broadcast / media coordination
Athlete / player management
Coaching
Academy / talent development
Grassroots / participation
Sport participation and development
Sport science services
High performance sport services
Sport nutrition
Consumer data analytics and technology
Performance data analytics and technology
Database management
Legal, governance, integrity and compliance
Finance, revenue and business planning
HR, volunteers and workforce management

Which functional areas have the largest workforce gap today?Maximum 500 charactersWhich functional areas will need the highest workforce growth over the next 3-5 years?Maximum 500 characters

3. Talent Availability

Use the simplified career levels below for demand and supply assessment.

How would you rate the quality of Indian-trained graduates available for business roles in sport? How would you rate the quality of Indian-trained graduates available for performance / on-field roles in sport?

Select functional areas in Section 1 to show this matrix.

Functional area	Entry Level Roles	Mid-Level Roles	Senior / Executive Roles
League / competition operations
Team / franchise operations
Event and match-day operations
Venue / stadium management
Sponsorship and commercial partnerships
Marketing strategy
Brand marketing
Fan engagement
Digital, social media and content
Broadcast / media coordination
Athlete / player management
Coaching
Academy / talent development
Grassroots / participation
Sport participation and development
Sport science services
High performance sport services
Sport nutrition
Consumer data analytics and technology
Performance data analytics and technology
Database management
Legal, governance, integrity and compliance
Finance, revenue and business planning
HR, volunteers and workforce management

Roles where Indian sport has the lowest talent availability

4. Skills and Capabilities

Rate the importance and gap for key capabilities. Sport science terminology has been updated to sport science services.

Skill / capability	Importance to industry	Current skill gap
Sports business understanding
League operations
Event operations
Venue operations
Sponsorship sales and servicing
Sponsorship valuation / ROI / measurement
Marketing strategy
Brand marketing
Fan engagement / CRM
Database management
Digital content and social analytics
Broadcast coordination
Athlete management
Coaching
Sport participation and development
Sport science services
Sport nutrition
Performance analytics
Data analytics, dashboards and reporting
Sports law / contracts
Integrity, safeguarding and compliance
Budgeting and P&L
Vendor management
Communication under pressure
Presentation / storytelling
AI / sports technology awareness

Top five skill gaps

Please rank the top five skill gaps of Indian-trained graduates entering the sports industry.

Rank 1Rank 2Rank 3Rank 4Rank 5

Top five strengths

Please rank the top five strengths of Indian-trained graduates entering the sports industry.

Rank 1Rank 2Rank 3Rank 4Rank 5

6. Qualifications and Experience

For each selected functional area, indicate whether roles typically require formal qualifications, sport experience or experience from other sectors.

Select functional areas in Section 1 to show this matrix.

Role category	Formal Qualification	Sport Experience	Experience from Other Sectors
League / competition operations	Yes No	Yes No	Yes No
Team / franchise operations	Yes No	Yes No	Yes No
Event and match-day operations	Yes No	Yes No	Yes No
Venue / stadium management	Yes No	Yes No	Yes No
Sponsorship and commercial partnerships	Yes No	Yes No	Yes No
Marketing strategy	Yes No	Yes No	Yes No
Brand marketing	Yes No	Yes No	Yes No
Fan engagement	Yes No	Yes No	Yes No
Digital, social media and content	Yes No	Yes No	Yes No
Broadcast / media coordination	Yes No	Yes No	Yes No
Athlete / player management	Yes No	Yes No	Yes No
Coaching	Yes No	Yes No	Yes No
Academy / talent development	Yes No	Yes No	Yes No
Grassroots / participation	Yes No	Yes No	Yes No
Sport participation and development	Yes No	Yes No	Yes No
Sport science services	Yes No	Yes No	Yes No
High performance sport services	Yes No	Yes No	Yes No
Sport nutrition	Yes No	Yes No	Yes No
Consumer data analytics and technology	Yes No	Yes No	Yes No
Performance data analytics and technology	Yes No	Yes No	Yes No
Database management	Yes No	Yes No	Yes No
Legal, governance, integrity and compliance	Yes No	Yes No	Yes No
Finance, revenue and business planning	Yes No	Yes No	Yes No
HR, volunteers and workforce management	Yes No	Yes No	Yes No

Practical readiness assessment

Please select one option for each task.

Practical task	Can do independently	Can do with training	Cannot do currently
Prepare a sponsorship proposal
Build an event operations checklist
Create a match-day run sheet
Prepare a basic event budget
Coordinate vendors
Read a sponsorship contract
Analyse audience / fan data
Prepare a sponsor servicing report
Manage a social media content calendar
Coordinate with teams / officials
Understand broadcast requirements
Handle crisis escalation
Work disciplined long match-day hours
Create a fan engagement plan
Convert research findings into recommendations

Any final advice for sports-management universities?

1. Respondent and Organisation Profile

2. Workforce Composition

3. Talent Availability

4. Skills and Capabilities

Top five skill gaps

Top five strengths

5. Salary and Expectations

6. Qualifications and Experience

Practical readiness assessment